Things are looking different here at Swish and Swoon these days! First of all, I have two toddlers who I think are pretty adorable.
Secondly, Swish and Swoon is finally its own store! Here’s how it went down. I basically kept hearing from readers that the deals I was blogging about were sold out within minutes. It was pretty discouraging, because a lot of time and effort went into each post, but the post was only relevant for a short amount of time. I took a break from blogging and realized my passion for finding deals hadn’t fizzled out; I just needed a new outlet for it.
I began getting connected to the fashion industry. I learned that in traditional retail, a designer shirt is marked up 8x by the time it reaches the customer. All the brands I carry are at luxury retailers like Neiman Marcus and Saks Fifth Ave. By being online only, I eliminate brick-and-mortar expenses. And because of my connections within the fashion industry, I’m able to pass the savings on to you.
My shop is stocked full of classic, comfortable, low maintenance and practical pieces. You’ll find lots of easy to wear, great to travel with, go-to pieces you’ll wear over and over again. What I’m especially excited about are the current season items that you won’t find on sale anywhere else.
I want to give a huge thank you to all my readers who have encouraged and supported me through this process! My store launch went amazingly well.
As a thank you, I’m offering free shipping with code ‘swishandswoonshop’ now until October 16th. Offer is store-wide and includes fall/winter 2014 items.