How splendid would it be to have effortless style so completely irresistible and lovely that there is no way your husband or friends can be in the same room as you without paying you a very heartfelt compliment on your appearance!

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That can only happen if your outfit has that special something that stops them in their tracks even if they can’t put their finger on why you look so amazing.

Sound complicated? It’s not. Because who has time (or knowledge) to spend pulling together complicated outfits? Well here is the missing piece that will take your style from “meh” to instant upgrade.

It’s called the “Third Piece” rule
and it’s the same principal that artists and photographers use when composing a visually proportioned image.

So it goes something like this. You throw on simple dress. It’s uninspiring. But add a kimono or vest to the mix? Suddenly you’ve got an instant chic update.

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It adds nuance to an otherwise run-of-the-mill outfit, making you look put together, polished, and more interesting.
Your third piece could be:

a sweater

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jacket

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or kimono

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By keeping in mind the “Third Piece” styling rule, you are virtually guaranteed to put together a cohesive look every time. Make sure to check out Swish and Swoon for some delightful options.

 

 

 



This week I doubled the size of the Swish and Swoon catalog with dozens of new items from Equipment, Cleobella and Current Elliott. Take a look at the Swish and Swoon New Arrivals and you might find something that you just can’t resist.

Speaking of Cleobella, I’m super excited to be adding them to our inventory.Cleobella’s products are hand made in Bali. They even color their textiles with natural vegetable dyes! I love that their surplus fabrics and leathers are donated to local Balinese charities. If you are looking for a unique handcrafted piece then look no further.

The international fashion trade show I attended last week was incredible. I connected with some amazing brands and I cannot wait to share with you guys some of LA’s hottest up and coming designers.

I hadn’t been away from my kids in over 2 years and the whole experience was really positive for our family. My daughter, Selah, couldn’t wait to give us this card when we got home. So glad I experienced the trade show, but happy to be home after 3 days of shopping!


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My husband believes in me so much and it fills me with confidence. Thanks babe for driving me through the desert and dropping me off at the MAGIC front door in Las Vegas.


Hey Friends,

I’ve been a little quiet with the blog, but there’s been so much happening at Swish and Swoon that I have to fill you in!

First of all, we’ve got a bunch of beautiful items from Joie, Equipment, and Cleobella in stock.  (I literally have shelves full of buttery calf leather purses just waiting to get on your shoulder.)

If you follow us on Instagram (@shopswishandswoon), you know we wrapped up shooting for our fall lookbook last week. Seriously, I didn’t know my job could be this much fun! I’ll be getting the photos in next week and then, BAM, our items will be up. Lots of steals that I can’t wait to share.

I’m headed to a major international fashion convention this week, where I’ll be discovering the latest up and coming designers to add to the shop. I’ll be keeping my eye out for high quality pieces made from elegant materials. Stay tuned!

Love,

Jessica


  For those of you who are new ’round here, I would like to introduce you to my mini helper, Selah!  She loves lining up packages for the post, and you can find her “ohhhing and ahhhing” over anything floral.



The other day Selah asked to look at pictures on my phone. In that moment I realized that 90% of my current photos are of clothes. And I started feeling that mom guilt creep in. Before opening up Swish and Swoon shop, my phone exclusively captured sweet moments with my children. This balance of motherhood and work is a difficult one for me to wrap my head around, but I’ve noticed when I have my own thing goin’ on I walk around feeling more fulfilled. In turn, I think it helps me to be a better mom.

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SHOP TALK
EVERYTHING in the entire shop is freshly marked down! Now’s your chance to get extra mark downs on already marked down items.  It’s a great chance to get a start on your holiday shopping.

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Things are looking different here at Swish and Swoon these days! First of all, I have two toddlers who I think are pretty adorable.

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Secondly, Swish and Swoon is finally its own store! Here’s how it went down. I basically kept hearing from readers that the deals I was blogging about were sold out within minutes. It was pretty discouraging, because a lot of time and effort went into each post, but the post was only relevant for a short amount of time. I took a break from blogging and realized my passion for finding deals hadn’t fizzled out; I just needed a new outlet for it.

I began getting connected to the fashion industry. I learned that in traditional retail, a designer shirt is marked up 8x by the time it reaches the customer. All the brands I carry are at luxury retailers like Neiman Marcus and Saks Fifth Ave.  By being online only, I eliminate brick-and-mortar expenses. And because of my connections within the fashion industry, I’m able to pass the savings on to you.

My shop is stocked full of classic, comfortable, low maintenance and practical pieces. You’ll find lots of easy to wear, great to travel with, go-to pieces you’ll wear over and over again. What I’m especially excited about are the current season items that you won’t find on sale anywhere else.

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I want to give a huge thank you to all my readers who have encouraged and supported me through this process! My store launch went amazingly well.

As a thank you, I’m offering free shipping with code ‘swishandswoonshop’ now until October 16th. Offer is store-wide and includes fall/winter 2014 items.
www.swishandswoon.com


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A few weeks ago our sweet friends casually invited us to spend the day with them in Laguna Beach.  They had rented John Wayne’s beach house for the week.

Umm…let me think about that.

Yes.

And I’m so glad we did!  Our first official family daycation.  This quaint little cottage was nestled in the sand right below the bluff.

Perfection!

I told Travis I would rather live in a small cottage by the sea than the big houses on the bluff.

Oh how modest I am, right?

Selah had a blast  even though she preferred the kiddie  pool to the  ocean.   And Duke even fell asleep on me a few times.  Success!  Can you believe I forgot my camera?  All images were  captured on my iPhone.

*linking up with Blair